12/2/2023 0 Comments Motion graphicsHe was a collaborator on the Vertigo title sequence for Alfred Hitchcock, and served as an artist-in-residence at IBM in the 1960s before going on to teach computer graphics at UCLA in the 1970s. Whitney was an animator, composer, and inventor, and importantly, one of the founders of computer animation. Motion graphics remains a more circulated term among the wider populace, perhaps due to John Whitney, the founder of Motion Graphics Inc in 1960. Before computer graphics came into play, motion designers had to experiment in more of a tactile nature – with oil on glass plates or rotoreliefs (spinning graphics that create the illusion of movement). Our current perception of motion design really emerged in the later half of the 20th century, alongside the advent of computers and the proliferation of more mixed media. That’s exactly when the very first examples of animation emerged largely in Europe from the likes of Hans Richter and Walter Ruttmann. Motion design is a relatively new discipline, though you can find very early examples as far back as the late 1800s. History of Motion Design and Motion Graphics Motion graphics (or mographs) are what those motion designers craft. Motion designers are masters of that discipline. Motion graphics are what is created in that process. Motion design refers to the discipline of applying graphic design principles to filmmaking and video production through the use of animation and visual effects. Many people use motion design and motion graphics interchangeably, but they are, in fact, distinct concepts. Fable Creative Team How is Motion Design Different from Motion Graphics? Now you know where to spot them the next time that arrow curves in the shape of a smile underneath “Amazon.” At Fable we're building tools to help future motion designers meet the constantly shape shifting and growing challenges of motion graphic production. Whenever you see a logo animate at the end of a television commercial, that’s a motion graphic. There are myriad use cases for motion graphics, but you’ll commonly find them in digital applications, film, television, and ads. That is to say, that a few frames of the above title sequence would constitute motion graphics, as would the entire opening credits. Motion graphics can refer to an individual selection of movement or the piece as a whole. Saul Bass is considered a hero of graphic design, and he’s the mastermind behind many motion design staples, like this title sequence. A motion graphic could be a subtle UX animation on a website or a full-blown Saul Bass title sequence. Motion graphics – sometimes referred to as a mograph or mographs – refers to those animations, cinemagraphs, even those title sequences we previously discussed. Motion graphics are the output of motion designers. Regardless of the tools used or the platforms where they work, motion designers create the same general type of assets. Tools like Fable unlock the multi-faceted world of motion design for experts in the field and novices alike. More recently, technology has enabled those outside the most seasoned motion designers to dabble in the discipline without an extensive depth of expertise. Adobe Premiere, After Effects, and similar software have allowed skilled designers to transform static illustrations and designs into moving elements, and evolve the ways in which we visually communicate. While motion design has been around for centuries dating back to early experiments in Europe from the likes of Hans Richter, the field advanced at a rapid pace within the last couple of decades due in large part to technological advances. Most often, that comes to life through animation, whether that be of a figure, text, or other design. Put simply, motion design is graphic design with the added element of movement to help convey story or evoke emotion. Learn exactly why as we delve into the differences between motion design and motion graphics, a brief history, and examples that may just inspire you to design a mograph of your own. Or, as some may call them, motion graphic artists, but we’d never call them that. Though varied in their platforms and use cases, each one of these creations – and so many more – are designed by skilled and creative artists known as motion designers. Maybe you’ve caught a lyric video with kinetic typography or come across a cinemagraph, or even saw a logo animated in a way that made you smile. The opening credits to HBO’s True Detective Season 1 are a fantastic display of motion graphics.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |